Our Rewire: High5 event went very well, and everyone enjoyed the break-out after the 5 presentations. Below you can view the slides from each of the 5 presentations and our notes from the discussions that ensued in the break-out.
Justin Small
Kate Andrews
Alison Coward
Araceli Carmargo-Kilpatrick
Nathalie Nahai
The Break-Out Event Notes
The areas chosen for discussion were:
- Putting an idea into social media
- Connecting with disenfranchised audiences
- Measuring success and value
- Personal v’s professional profiles
Each group then presented and discussed the key strategies they believed relevant to the idea under discussion:
Putting an idea in social media
- Be reactive rather than proactive – it’s a conversation , respond to feedback
- Intellectual property (IP) of sharing ideas – get over it. 100% of nothing is nothing, but putting an idea out there will gather a tribe and encourage collaboration
- Also (re: IP) putting an idea out there helps to create an association with you
- Gets community open to sharing and contributing ideas
- Open source – using momentum at early stages to get people excited about contributing
- Ask your audiences what they want- using service design model
- Be clear about what action is needed:
- Put this into an online environment
- Form networks
- It’s rare that ideas happen overnight
- Take every opportunity to engage
- Provides opportunity to research
- Demonstrate and encourage passion
Connecting with disenfranchised audiences
(Using example of 45-year old plus women in theatre)
- Use Facebook to talk to people and learn and create a sense of community
- Tailor it specifically to audience – show understanding and respond
- Specific idea of putting women in touch with other women to go to theatre “Theatre Buddy”
- Provide a platform for community to talk to each other / create a channel which meets a need
Measuring success and value
- Create your own value and objectives, and measure your own success
- Twitter helps to cut down on time, sharing and receiving information
- Twitter helps to raise profile – engage with a wider audience and more quickly
- Important to maintain authenticity and personality
- People work with people, not a product/brand
- Don’t look at numbers and think of the long-term
- Use social media (e.g. blogging) as a creative catalyst and keep doing it anyway
Personal v’s professional profiles (on FB, Twitter, LinkedIn) and whether you need to separate the two
- No rules
- Social media = brand personality. There is a tension between needing to control the brand and expressing personality
- Create parallel streams for different audiences
- Don’t dilute messages
- Never underestimate the power of showing personality
- Use the 80/20 or 90/10 rule in terms of useful/non-useful(tweeting about breakfast!)
- Use it to put ideas out and learn more about the environment (e.g. using Google Analytics to monitor)
- Strategy – analyse the market and use tools to automate. E.g. posting blog posts to Twitter, Twitter to FB. Any automatic RT’s
- For every argument about how to use social media, there’s a counter argument!
